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US News & World Report

U.S. News Real Estate SEO Platform

Generated 70,000+ location hubs that drive organic acquisition and advertising revenue.

U.S. News & World Report wanted to expand its real estate footprint with localized landing pages that convert. I led the front-end engineering for a static-site generation pipeline that produces high-quality, data-rich pages for every major U.S. market.

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At a glance

Proof 1

Organic Traffic: +140% — Increase in search sessions to real estate content year-over-year

Proof 2

Lead Volume: +58% — Lift in broker and agent inquiries attributed to new pages

Proof 3

Build Time: <15 min — Pipeline generates and deploys 70k+ pages per publish cycle

Context

U.S. News & World Report wanted to expand its real estate footprint with localized landing pages that convert. I led the front-end engineering for a static-site generation pipeline that produces high-quality, data-rich pages for every major U.S. market.
The initiative combined SEO best practices, structured data, and automated content assembly, resulting in substantial traffic gains and new advertising inventory.

The Challenge

The Solution

The Results

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