Norton Antivirus
Delivered high-impact email programs that boosted retention and cross-sell performance.
Norton needed responsive email templates that rendered flawlessly across clients while hitting aggressive campaign cadences. I designed and coded modular templates, automated personalization hooks, and QA workflows that elevated the entire lifecycle program.
Proof 1
Open Rate: +19% — Increase in open rate across renewal campaigns
Proof 2
CTR: +27% — Improvement in click-through for cross-sell journeys
Proof 3
QA Time: −45% — Reduction in pre-send QA through automated testing
Norton needed responsive email templates that rendered flawlessly across clients while hitting aggressive campaign cadences. I designed and coded modular templates, automated personalization hooks, and QA workflows that elevated the entire lifecycle program.
The work enabled the marketing team to test creative faster, surface cross-sell offers, and maintain brand trust in a traditionally finicky channel.
When ambiguity is costing you—let's turn it into certainty.
