Lexus.com - MyLexus
Re-architected the next-generation owner experience for Lexus drivers worldwide.
Lexus needed a cohesive digital experience that matched the quality of its vehicles. I was brought in to lead the UI architecture and align six vendor teams around a unified product vision for the global MyLexus owner platform.
Proof 1
Engagement Lift: 18% — Increase in daily active owners within three months of rollout
Proof 2
Task Completion: 26% — Reduction in time to complete top service tasks
Proof 3
Design Debt: −40% — Decrease in duplicate patterns across the codebase
Lexus needed a cohesive digital experience that matched the quality of its vehicles. I was brought in to lead the UI architecture and align six vendor teams around a unified product vision for the global MyLexus owner platform.
Through a federated design system, governance rituals, and performance guardrails, we modernized the owner experience while reducing delivery risk and accelerating feature velocity across markets.
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