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Norton Antivirus

Norton Antivirus Lifecycle Campaigns

Delivered high-impact email programs that boosted retention and cross-sell performance.

2014Frontend Developer

Norton needed responsive email templates that rendered flawlessly across clients while hitting aggressive campaign cadences. I designed and coded modular templates, automated personalization hooks, and QA workflows that elevated the entire lifecycle program.

The work enabled the marketing team to test creative faster, surface cross-sell offers, and maintain brand trust in a traditionally finicky channel.

+19%Open Rate

Increase in open rate across renewal campaigns

+27%CTR

Improvement in click-through for cross-sell journeys

−45%QA Time

Reduction in pre-send QA through automated testing

The Challenge

Improve performance and production speed for a global email program.

  • Legacy templates broke in mobile clients and dark mode
  • Campaign team needed modular content blocks to support rapid testing
  • Compliance demands required bulletproof rendering in high-security environments

What We Built

A responsive email design system with tooling for QA and personalization.

  • Created hybrid-fluid templates with fallbacks for Outlook, Gmail, and Lotus Notes
  • Built snippet library with reusable blocks for offers, product education, and upsell flows
  • Integrated Litmus and Email on Acid automation into the deployment pipeline

The Outcome

Marketing, product, and compliance teams gained confidence to scale lifecycle programs.

  • Renewal campaigns achieved double-digit lifts without sacrificing deliverability
  • Creative team shipped more variants with fewer engineering touchpoints
  • Foundation informed global design system updates across Norton consumer communications

Services Provided

  • Responsive email development
  • Design system creation
  • Marketing automation integration
  • Quality assurance

Technology Stack

  • HTML Email
  • MJML
  • Litmus
  • Email on Acid
  • Adobe Campaign
  • Sass

Key Deliverables

  • Modular email template suite
  • Component documentation
  • QA automation scripts
  • Campaign performance dashboard

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