Nate LubeckNate Lubeck
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Lexus.com - MyLexus

Lexus MyLexus Connected Owner Platform

Re-architected the next-generation owner experience for Lexus drivers worldwide.

2023 – PresentUI Architect
Visit Live Experience
Lexus MyLexus platform dashboard

Lexus needed a cohesive digital experience that matched the quality of its vehicles. I was brought in to lead the UI architecture and align six vendor teams around a unified product vision for the global MyLexus owner platform.

Through a federated design system, governance rituals, and performance guardrails, we modernized the owner experience while reducing delivery risk and accelerating feature velocity across markets.

18%Engagement Lift

Increase in daily active owners within three months of rollout

26%Task Completion

Reduction in time to complete top service tasks

−40%Design Debt

Decrease in duplicate patterns across the codebase

The Challenge

Lexus needed to modernize MyLexus for a global audience without disrupting dealer network workflows.

  • Fragmented vendor stack created inconsistent UI patterns and performance bottlenecks
  • Limited personalization left drivers without contextual recommendations
  • Dealer tools and owner experience operated in silos, slowing support resolution

What We Built

I led the UI architecture and experience strategy that unified vendor teams and accelerated delivery.

  • Established a federated design system with tokens, Storybook library, and accessibility guardrails
  • Introduced performance budgets with server-side rendering, lazy hydration, and real user monitoring
  • Created cross-team rituals including design-ops critique and shared backlog alignment for six squads

The Outcome

The platform now delivers a cohesive, premium experience aligned with Lexus brand standards.

  • Owners receive predictive service reminders tied to telematics and dealer availability
  • Support teams rely on shared UI primitives, cutting feature delivery cycles by two sprints
  • Stakeholders track OKRs via a unified analytics dashboard that connects CX, telemetry, and NPS data

Services Provided

  • Enterprise UI architecture
  • Design system governance
  • Product strategy & roadmap facilitation
  • Vendor integration leadership

Technology Stack

  • React
  • TypeScript
  • Next.js
  • Storybook
  • GraphQL
  • New Relic RUM

Key Deliverables

  • Experience architecture blueprint
  • Component library & design tokens
  • Accessibility auditing playbook
  • Analytics instrumentation plan

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