Nate LubeckNate Lubeck
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US News & World Report

U.S. News Real Estate SEO Platform

Generated 70,000+ location hubs that drive organic acquisition and advertising revenue.

2018 – 2019Sr. Frontend Developer
Visit Live Experience
U.S. News real estate SEO hub

U.S. News & World Report wanted to expand its real estate footprint with localized landing pages that convert. I led the front-end engineering for a static-site generation pipeline that produces high-quality, data-rich pages for every major U.S. market.

The initiative combined SEO best practices, structured data, and automated content assembly, resulting in substantial traffic gains and new advertising inventory.

+140%Organic Traffic

Increase in search sessions to real estate content year-over-year

+58%Lead Volume

Lift in broker and agent inquiries attributed to new pages

<15 minBuild Time

Pipeline generates and deploys 70k+ pages per publish cycle

The Challenge

Create tens of thousands of SEO-optimized pages without sacrificing editorial quality.

  • Legacy CMS could not scale to the volume or structured data requirements
  • Pages needed localized content, interactive charts, and trustworthy schema markup
  • Editorial team required preview workflows to maintain brand voice

What We Built

A static-site generation pipeline backed by modular React components and automated content feeds.

  • Implemented Next.js/React front end with dynamic data mapping to editorial templates
  • Created content sourcing process that blends census data, MLS feeds, and editorial copy
  • Added automated schema.org markup, sitemap generation, and internal linking strategies

The Outcome

U.S. News captured new market share while unlocking sponsorship revenue.

  • Real estate pages consistently rank on page one for local agent queries
  • Search-driven revenue funds continued investment into residential coverage
  • Editorial team monitors performance through dashboards tied to the publishing workflow

Services Provided

  • SEO-focused front-end engineering
  • Content automation
  • Data visualization
  • Publishing workflow design

Technology Stack

  • React
  • Next.js
  • Node.js
  • Contentful
  • AWS S3
  • Algolia

Key Deliverables

  • Static-site generation pipeline
  • Reusable location page components
  • Structured data automation
  • Performance monitoring dashboards

Ready to Craft Your Next Breakthrough?

Let's collaborate on experiences that blend strategy, storytelling, and technology to drive measurable outcomes.

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