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AgentAce / Rocket Homes

Rocket Homes Agent Matching Platform

Scaled a data-driven real estate marketplace from startup to Rocket Companies acquisition.

2015 – 2018Sr. Full Stack Developer
Visit Live Experience
Rocket Homes agent matching interface

AgentAce (acquired by Rocket Companies and relaunched as Rocket Homes) connected home buyers with top-performing agents using predictive analytics. I owned full-stack delivery across the marketplace experience, scoring models, and partner integrations.

By building a resilient microservices architecture and a React-based front end, we accelerated onboarding, improved match accuracy, and gave leadership the analytics needed for growth-stage funding conversations.

+32%Match Accuracy

Improvement in agent-to-buyer matching precision

+24%Conversion Rate

Increase in closed transactions post-platform relaunch

−65%Processing Time

Reduction in time to score and surface agent recommendations

The Challenge

Re-platform the marketplace to support national scale without losing the high-touch customer feel.

  • Legacy PHP stack slowed experimentation and limited personalization
  • Data science models needed production-grade pipelines to stay in sync with live market data
  • Operations team required tools to monitor agent performance and customer NPS

What We Built

Modernized the architecture and UX end-to-end while instrumenting analytics for growth decisions.

  • Implemented a React/Node.js application layer backed by GraphQL for flexible data access
  • Containerized microservices handling scoring algorithms, CRM sync, and notification workflows
  • Built internal dashboards for partner success teams with cohort analysis and funnel metrics

The Outcome

Rocket Homes became a cornerstone product within Rocket Companies' ecosystem.

  • Enabled national launch with automated agent vetting and quality scoring
  • Delivered executive insights that supported the acquisition and subsequent rebranding
  • Created a technical foundation that still powers Rocket Homes' customer experience

Services Provided

  • Full-stack development
  • Data pipeline engineering
  • Product analytics instrumentation
  • Operational tooling

Technology Stack

  • React
  • Node.js
  • PostgreSQL
  • GraphQL
  • AWS
  • Docker

Key Deliverables

  • Responsive marketplace application
  • Agent scoring microservices
  • Operations dashboards
  • Growth analytics framework

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