Aura Glitch

Aura Glitch Immersive Art Platform

Built an XR-driven art brand that blends physical installation, AR storytelling, and community engagement.

2021 – PresentCreative Technologist

Aura Glitch is my experimental studio exploring how augmented art can live simultaneously in physical and digital spaces. I crafted the brand narrative, technology stack, and immersive experiences that power exhibitions, collaborations, and product drops.

From 8th Wall-powered WebXR scenes to projection-mapped installations, each activation is designed to feel alive—responding to audience interaction while reinforcing the brand's motif of breaking through static reality.

220%Audience Growth

Increase in social following across seasonal drops

3×Event Attendance

YoY growth in exhibition attendance across partner galleries

92%Merch Sell-Through

Inventory sold during first week of experiential launches

The Challenge

Create a cohesive brand system that can flex between live installations, AR experiences, and digital campaigns.

Experiences needed to work on consumer hardware while preserving visual fidelity
Content pipeline had to support rapid experimentation across collaborations
Audience engagement relied on social amplification and high shareability

What We Built

A modular creative technology stack that supports exhibition storytelling and product drops.

Developed 8th Wall WebXR templates for rapid AR prototyping and deployment
Designed a visual language grounded in glitch art, neon gradients, and high-contrast typography
Integrated CMS-driven content scheduling synced with social, email, and installation hardware

The Outcome

Aura Glitch has become a platform for artists and brands to co-create immersive storytelling moments.

Secured collaborations with Emily Tanaka, Trend Alaska, and multiple pop-up galleries
Community retained through recurring AR scavenger hunts and limited-edition merch
Brand acts as a living lab for new AR modalities that inform enterprise engagements

Services Provided

Creative direction
Experience design
WebXR development
Growth experimentation

Technology Stack

8th Wall
WebXR
A-Frame
Blender
Figma
Contentful

Key Deliverables

Brand system and visual identity
Immersive installation toolkit
AR experience templates
Merchandising launch playbooks

Ready to Craft Your Next Breakthrough?

Let's collaborate on experiences that blend strategy, storytelling, and technology to drive measurable outcomes.

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